Product Categories according to usability
Why Is eCommerce Product Categorization Important?
Makes your site more user-friendly with navigable taxonomy—which helps drive more conversions from customers
- Helps customers finalize purchasing decisions by considering features like color, size, materials, etc
- Categorization refines the internal search tool and the facets and filters that help users narrow their search
- When external search engines examine your site, they can make sense of it and appropriately index it
- When discussing products or ordering stock, categories standardize product information, ensuring everyone on your team is on the same page
- Analytics and reporting will show you which product categories are performing well and which are not, allowing you to make more informed business decisions
Types Of Product Categories In eCommerce
Traditionally, the following frameworks drive product categorization:
- Consumer Products and Industrial Products: Products categorized based on intended audience
- Convenience, Shopping, Specialty, and Unsought Goods: Categorization happens on usage and purchase frequency
- The ABC Analysis: Products are categorized based on their revenue contribution and impact on inventory